Royal Enfield to launch new bikes in India

Today, India's leading bike manufacturer Royal Enfield announced that they are going to launch two new bikes in India by the next year. Royal Enfield which is also known as Bullet, is heavy-weight bike manufacturer and its motorbikes are well known for high performance and royal looks. The company official said that Royal Enfield plans to expand its overall manufacturing capacity by more than 35% by 2010.

Royal Enfield Divisional General Manager (Sales & Marketing), Mr. Shaji Koshy said that, "The company have plans and also it have enough engine platforms for launching new bikes in India. Royal Enfield will be launch two more models by the end of this year or by the early of next year."

Currently, Royal Enfield is evaluating the possibilities for the launch of two new bikes in India with two different engines capacity, twinspark 350cc and 500cc engine with EFI technology, he added.

The company is also working on to increase its overall manufacturing capacity to 60,000 units per annum by year 2010 from the existing 44,000 units of bikes per year at its Chennai based manufacturing plant.

Mr.Koshy, however, refused to disclose any information regarding whether the new bikes would be exclusively for the domestic market or for exports, saying the company would decide at the time of the launch.

"On an average, our bikes are on one month waiting period. To counter this problem, we are planning to increase our manufacturing capacities every year. This year, it will reach 50,000 units and we will ramp it up to 60,000 units by the end of next year," Mr.Koshy said, adding the company would invest Rs.25 crore in enhancing capacities and launching new products by 2010.